MOBILE APP DEVELOPMENT INDUSTRY SERIES – INTERVIEW WITH ALEXANDRA SOROKA, GOODBARBER

 

GoodBarber is a software editor developing a content management system to create native apps for iPhone and Android.

Here’s what Alexandra Soroka has to say about the company and the latest trends happening in the app industry.

What does your mobile app development company do?

GoodBarber is a DIY platform for building mobile apps—a great alternative to long and expensive, independant development projects. GoodBarber provides software that either individuals or resellers can use to create beautiful mobile applications for iPhone, iPad and Android, along with tools to generate conversions, and create awareness, engagement and loyalty around one’s brand.

Why are enterprises adapting to mobility?

The biggest reason may be because enterprises are becoming aware that they no longer have a choice! If they don’t make themselves available on mobile, they are missing out on their number one source of client visibility, and therefore ten steps behind their competitors.

Apart from this fact, being mobile offers so many opportunities for interaction, engagement, and client fidelisation that other digital channels just do not. For example, if there are two coffee shops next to each other, one sending notifications alerting bypassers of free drinks and the other not, it’s easy to see which one will gain more popularity and client loyalty, therefore being an overall more successful business in the long term.

What does the popularity of games like Pokemon Go mean for app development industry?

It means that developers and agencies now have an entirely new set of clients that did not exist a few years ago, which is anyone and everyone with a catchy idea—game or other. Think about the thousands of people who patent ideas each week, ready to do everything they can to make their idea go viral. While this can be achieved using the web alone, a mobile app is the perfect complement to almost any concept, as it provides the interactive piece of the puzzle that takes it to the next level.

black_horizontal_goodbarber

Why do app developers prefer iOS despite Android’s market leadership?

In terms of business reasoning, iOS apps are the big winners as far as financial return goes—for both revenue generated from the App Store as well as profits generated from the apps themselves. So if a developer’s main goal is to make a profit and has a limited amount of time, it makes the most financial sense to give priority to the iOS version.

It also may be a question of practicality in development. Coding an app that will be run on just a few devices versus one that will be run on hundreds of different models simplifies things a bit and definitely has its benefits.

What is the average budget of the mobile apps you develop?

The average cost of creating and maintaining an app on the GoodBarber platform is $32/month—a drastic reduction from the several thousands required to hire a developer. Agencies using the platform to make apps for their clients generally opt for the unlimited app plan, which is $200 per month.

Which software and tools do you mostly use while developing apps?

The GoodBarber app building software, which is a graphical web interface designed to be used by non developers, is all that is needed to create and maintain the app from start to finish. It is tied to native builders that generate the binary files to be submitted to the stores. In order to enhance its functionality, there are many other tools and platforms that can be integrated and utilized.

For example, WordPress, Squarespace, and Ooyala connectors allow the app creator to make a simple transformation of existing content into mobile app format. Tools such as beacons and live streaming platforms bring a great “fun factor” that adds extra value to the end user, and for the benefit and use of the app owner, external ad networks (AdMob for example) and analytics tools (such as Flurry or Countly) help to monetize the app and give a clear view of its results.