Are you still relying on app downloads to measure the performance of your app? If so, you are only apprised of half the picture. While the number of downloads tell you how many people installed your app, it does not indicate how users interact with the app.
Are you aware whether users enjoy your app or not? Or, is it one of the 78 percent of apps that users don’t return to after using once?
If you really want to know how your app is faring, downloads cannot determine alone whether it is a winner or not. Add more perspective to the number by monitoring engagement, retention and the specific goals you’d like your app to achieve.
When developing an app, most developers have a strategy or vision about how the users will interact with their app. This includes a pre-defined road map of specific tasks each user would complete in the app. It is also obvious that these specific goals, and the metrics used to measure them, will be different for different industries.
To help business owners gain a better understanding of the relevant KPIs for their industry vertical, Dot Com Infoway is organising an in-depth seminar on the topic, “Beyond Installs – Mobile App Marketing KPIs and Metrics” on 2nd November 2017 from 19:00 hrs to 19.30 hrs IST.
Reserve your Spot Now! Register here
In this webinar, participants will gain the following takeaways:
1. Why app installs are not the only KPI?
2. How to identify your Hidden KPIs you’re missing?
3. What makes a good KPI?
4. Post-Install Metrics That Mobile Marketers Need to Consider
5. Must-Measure Mobile KPIs
6. Quick Comparison with Mobile App Metrics vs KPIs
7. KPIs to Lookout for Common App Categories
8. KPIs for App Store Optimization
The webinar will educate participants on the importance of moving beyond app installs to understand the actual performance of the app, enabling them to optimize better. It will be presented by Raja Manoharan, Head of Mobile Marketing at Dot Com Infoway. Raja has over a decade of Internet and Mobile marketing experience. Along with his highly acclaimed team, he has successfully promoted hundreds of mobile apps for developers globally. Apart from designing effective marketing strategies, Raja helps his clients understand their target market to develop a holistic marketing plan right from the pre-launch stage to user acquisition and engagement. Participants will gain extensively from Raja’s insightful experience and in-depth knowledge, helping them understand and leverage relevant metrics for their verticals.
Building an app could send your business soaring, only if developed properly. Collect valuable data to consistently improve your app’s performance through well-defined KPIs in line with your specific goals.
Hurry. To register for the Free webinar, visit Dot Com Infoway website.